A progressive business and community leader with over 30 years of experience, Sue Barrett is the CEO and Founder of Barrett Consulting Group and the Selling Better Movement. In an era defined by AI and automation, Sue has pioneered the integration of critical soft skills, emotional intelligence, and business acumen into human-centred communication, sales, leadership and ethical business practices.

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Her transformational leadership drives sustainable growth and fosters meaningful connections across the private, public, and community sectors. A passionate advocate for social justice, gender equality, and climate action, she excels in strategic communication, value-based selling, and human-centred leadership, ensuring businesses and communities thrive through empathy, collaboration, and ethical decision-making.