Connecting for Growth | Peer Support for Business Leaders
Melbourne
SIMON TRAYNOR
Chair
Simon brings more than 25+ years of experience in building and leading high-profile, international sports, lifestyle, fashion and outdoor brands.
He has enjoyed a global executive career, initially in marketing roles, ultimately transitioning into country leadership positions for some of the world’s most powerful brands, including;
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• Nike Europe
• Quiksilver Asia Pacific
• Coleman Asia Pacific
• YETI Australia & NZ
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In recent years, Simon has pivoted into a full-time career as an independent non-executive director, with a diverse board portfolio including;
Current Roles:
Kookaburra Sport Pty Ltd – Non-Executive Director; 2018 – present
Paddle Australia – Non-Executive Director; 2020 – present
776BC – Chairperson; 2023 – present
Liberated Brands – Non-Executive Director; 2024 – present
Past Executive Positions:
Yeti – General Manager – Australia & New Zealand; 2016 – 2018
Quiksilver – Marketing Director Asia Pacific and Retail Director ANZ; 2011 – 2016
Denim Enterprises – CEO; 2010 – 2011
Coleman – President, Asia Pacific; 2006 – 2010
Quiksilver – Sales Director, DC Shoes, Asia Pacific; 2005 – 2006
Nike – Brand Initiatives Manager ANZ, Brand Initiatives Manager (Running) EMEA, Retail Marketing Manager EMEA; 1998 – 2005
Iconic Australian brand, Kookaburra Sport
• The performance apparel brand focused on the global rowing and paddling sector, 776BC
• Paddle Australia, the peak sporting body for paddling sports in Australia
• The disruptive big box pet retailer, Best Friends Pet Care
• Movember Foundation, the world’s largest men’s charity
• Technology start-up Buying Intelligence, which empowers fashion brands & retailers globally
• Liberated Brands, the leading portfolio of actions sports brands, including Quiksilver,
Billabong, Roxy, Volcom & more
Simon is a Fellow of the AICD and holds a Master of Business, majoring in Marketing.
Finally, you are more likely to find him in the ocean or on the coast. As a passionate waterman, he enjoys surfing, ocean skiing, paddling and everything in between.