Connecting for Growth | Peer Support for Business Leaders
Current Executive Role:
Kim Russel Consulting Pty Ltd – Chief Marketing Officer: Strategic Advisor, Fractional CMO,
Executive Coach; 2017 – present
Previous Executive and Non-Executive Roles
OTR – General Manager – Marketing; 2020 – 2024
Menulog Group Limited – Chief Marketing Officer; 2016 – 2017
Craveable Brands – Group Chief Market Officer (CMO); 2014 – 2015
Nando’s Australia & New Zealand – Chief Market Officer; 2010 – 2014
Telstra – General Manager (Advertising and Brand); 2007 – 2010
Ogilvy & Mather – Group Account Director; 2007
M&C Saatchi – Senior Account Director (Tourism Australia and Optus); 2004 – 2006
M&C Saatchi – Account Director (Optus); 2002 – 2004
KIM RUSSELL
Chair
Kim Russell is a former Chief Marketing Officer, trusted CEO and C-suite advisor, and certified executive coach who has delivered category-defining growth for some of Australia
and New Zealand’s most commercially complex consumer businesses, including Telstra, Nando’s, Menulog, OTR and Craveable Brands (Red Rooster, Oporto and Chicken Treat).
Across more than two decades, Kim has led marketing at the highest level in high-accountability environments, repeatedly translating customer-led strategy into sustained commercial performance. Her impact includes more than $650M in attributable revenue uplift across Nando’s and Craveable Brands, material marketing-led EBITDA growth, and a
defining contribution to the $1.215B acquisition of OTR by Viva Energy. At OTR, she led marketing across a portfolio spanning proprietary brands and major QSR partners including Subway, Oporto, Hungry Jack’s and Guzman y Gomez.
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Kim is recognised for building growth systems that lift transaction volume, frequency, average spend, retention and profitability, while strengthening brand and culture. She is also known for creating brand work that earns attention and delivers measurable commercial outcomes, recognised locally and globally, including OTR’s “Go a Moe’s” (Effie Gold and NY
AME global finalist), Nando’s PERi-Perks and Mango Heist, Red Rooster’s Red Royalty, and Tourism Australia’s “So where the bloody hell are you?”
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​In addition to her executive roles, Kim works as a fractional CMO and strategic advisor to founders, CEOs and executive teams. Selected consulting clients include eBay, Westpac,
Mamamia, Canstar, Loan Market Group, Ipsos and Venues NSW.
Earlier in her career, she held senior roles within leading creative agencies including Ogilvy, M&C Saatchi and Ideaworks.
As a Roundtable Chair, Kim combines the commercial discipline of a CMO, the strategic clarity of an advisor, and the leadership depth and empathy of a coach. She creates hightrust environments where senior marketers can think clearly, challenge assumptions, sharpen judgement and elevate their impact.
CMOs and Marketing Directors working with Kim gain not just insight, but perspective and momentum, leaving with stronger influence, clearer priorities, and greater commercial
impact.