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Connecting for Growth | Peer Support for Business Leaders
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John Roberts
CEO
Leadership Collective Australia
Marketing Directors: Your Role Shapes the Future of Your Brand The Chief Marketing Roundtable is an exclusive, invitation-only program designed for senior marketing leaders who are driving growth, innovation, and market leadership. This isn’t just another networking group—it’s a strategic advantage. We bring together Marketing Directors from similar-sized organisations across diverse industries, ensuring fresh insights without competitive conflicts. As a Marketing Director, you hold the keys to brand success. The stakes are high: • Influence customer behaviour in a rapidly changing market • Deliver measurable ROI under increasing pressure • Lead creative teams while managing data-driven expectations The challenges are real – but you don’t have to face them alone. The Chief Marketing Roundtable connects you with a trusted peer network, giving you: • Actionable strategies from leaders who’ve solved similar problems • Unfiltered insights in a confidential, non-competitive environment • A sounding board for your toughest decisions This is your opportunity to stay ahead of trends, sharpen your leadership edge, and accelerate growth—with the support of those who truly understand your world.
Kim Russell
Chair
Chief Marketing Roundtable
Sydney
Kim Russell is a former Chief Marketing Officer, trusted CEO and C-suite advisor, and certified executive coach who has delivered category-defining growth for some of Australia and New Zealand’s most commercially complex consumer businesses, including Telstra, Nando’s, Menulog, OTR and Craveable Brands (Red Rooster, Oporto and Chicken Treat). Across more than two decades, Kim has led marketing at the highest level in highaccountability environments, repeatedly translating customer-led strategy into sustained commercial performance. Her impact includes more than $650M in attributable revenue uplift across Nando’s and Craveable Brands, material marketing-led EBITDA growth, and a defining contribution to the $1.215B acquisition of OTR by Viva Energy. At OTR, she led marketing across a portfolio spanning proprietary brands and major QSR partners including Subway, Oporto, Hungry Jack’s and Guzman y Gomez. Kim is recognised for building growth systems that lift transaction volume, frequency, average spend, retention and profitability, while strengthening brand and culture. She is also known for creating brand work that earns attention and delivers measurable commercial outcomes, recognised locally and globally, including OTR’s “Go a Moe’s” (Effie Gold and NY AME global finalist), Nando’s PERi-Perks and Mango Heist, Red Rooster’s Red Royalty, and Tourism Australia’s “So where the bloody hell are you?” In addition to her executive roles, Kim works as a fractional CMO and strategic advisor to founders, CEOs and executive teams. Selected consulting clients include eBay, Westpac, Mamamia, Canstar, Loan Market Group, Ipsos and Venues NSW. Earlier in her career, she held senior roles within leading creative agencies including Ogilvy, M&C Saatchi and Ideaworks. As a Roundtable Chair, Kim combines the commercial discipline of a CMO, the strategic clarity of an advisor, and the leadership depth and empathy of a coach. She creates hightrust environments where senior marketers can think clearly, challenge assumptions, sharpen judgement and elevate their impact. CMOs and Marketing Directors working with Kim gain not just insight, but perspective and momentum, leaving with stronger influence, clearer priorities, and greater commercial impact.
LCA SHOWCASE
Prospective Member Event
Attending our Chief Marketing Roundtable Showcase is an excellent opportunity to meet meet our foundation Roundtable Chair Kim Russell and other prospective members while gaining a true appreciation of what this program offers before deciding to join formally.
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